As a support to our members who share a commitment to increasing public awareness, we have developed this valuable MEDIA RELATIONS TOOLKIT.  Included in the kit are tips on pitching the media, helpful instructions for writing materials such as press releases and a comprehensive listing of Tennessee media contacts.

A recent Gallup poll focused on how Americans view the chiropractic profession found that two thirds of American adults say chiropractors offer effective care for neck and back pain and that they have their patients’ best interests in mind.  It also showed that more than 33 million adults were treated by a chiropractor during the previous year and that half of adults in the United States have been treated by a chiropractor.

Knowing that more and more people are choosing chiropractic care, there are still many who have not been made aware of its tremendous benefits.  This member benefit is designed to simplify the public relations process and has everything needed to help you share the message of chiropractic and engage your community.

Log-in today and click on Member Resources to access your MEDIA RELATIONS TOOLKIT which includes:

• Media Pitching Tip Sheet
  • Press Release template and example
  • Media Advisory template and example
  • Photo Release template and example

• How to distribute news & opinion pieces to media including
  • News releases
  • Letters to the editor
  • Guest columns
• Listing of Tennessee Media Contacts

The TCA is focused on educating Tennesseans and online healthcare consumers who have not considered chiropractic care and asking them to realign their thinking through gaining an awareness of its many benefits.